This was a fun company to work with. Privately owned and operating with a “whatever it takes” attitude. At Inceptor, the teams that ran these campaigns were the best in the business, and I only got involved after Google began implementing the “Quality” Score which led to an increase in Cost Per Click cost for many of their items. After creating several test pages to show them the code structure that Google was looking for as part of the Quality Algorithm, we were able implement site changes to reduce CPC cost back down to previous levels, and sometimes achieve higher CPC ranks with lower CPC cost. This in turn led to a higher ROI per advertising spend.
Been a long time since I have talked with any of the Allergy Buyers Team, but if you come across this page – it was great working with you.